Lewis Hamilton and Nico Rosberg new Ambassadors of IWC Schaffhausen
Monte Carlo, 25 May 2013 – During the Grand Prix Monaco, IWC Schaffhausen has proudly announced the appointment of two new prominent ambassadors: the drivers Lewis Hamilton and Nico Rosberg of the MERCEDES AMG PETRONAS Formula One Team. Since the beginning of 2013 the Swiss luxury watch manufacturer is the Official Engineering Partner to MERCEDES AMG PETRONAS. And in a move that will further cement the collaboration between IWC and the racing team, the two FORMULA 1 drivers have now become Friends of the Brand. In their pursuit of racing success for themselves and the MERCEDES AMG PETRONAS Formula One Team, Hamilton and Rosberg are relentless in their quest for perfection – a quality they share with IWC’s designers, technicians and master watchmakers.

Nico Rosberg has ties with the watch manufacturer from Schaffhausen that started when his father gave him an IWC years ago. “From that moment on I was hooked, es¬pecially on watches by IWC: the designs are simply unique. But it isn’t just the outside: the cases are packed with state-of-the-art technology and high performance. Becoming a Friend of the Brand is like being reunited with an old acquaintance. My first watch was an IWC, a gift from my father.”

More information on www.photopress.ch/image/iwc/friend+of+the+brand

(Photopress/IWC)